If you’re interested in small business marketing ideas that generate huge results with little effort or cost, here is a quick tip that could be really interesting to you. This technique will help simplify your marketing while funneling revenues that are already being spent, right into your pocket. Whether you offer products or services, if you’re looking for small business marketing ideas that will help your business growing without having to spend a fortune on costly advertising that may or may not work, here is a simple way to greatly boost your visibility and sales. This is something most people never consider.
Small business marketing ideas
But when it comes to small business marketing ideas, this could be your most powerful marketing tool by far. And here it is: become THE alternative to some product or brand your customers are already using. Now, don’t be fooled by the seeming simplicity of this, and don’t think this doesn’t apply to your product or business. This simple strategy has been responsible for some of the greatest successes and wealth creation people have ever seen. With all the business marketing ideas out there, most don’t address the number one issue. The biggest problem for most businesses is that, at first glance, potential customers have no clear idea what you offer or why they should buy from you. In effect, most products and businesses are virtually invisible.
Whether you have products that are sold or a service like plumbing, bookkeeping or personal training, most people act like their best small business marketing ideas must include simply letting people know it is your QUALITY that sets you apart that yours is better than everything else that’s out there. But even the worst product and service providers will say theirs is better. Customers are immune to this claim, so you’ll need to do better than that. This means the most effective small business marketing ideas must therefore include Nailing down a clear differentiation where you identify something they already buy or use and then explaining how yours is clearly different. This works because it embeds a firm image in the buyer’s mind. Here, let me show you how it works. In the early 1960’s Avis Rent-a-Car advertised itself as We’re #2, So We Try Harder,I and their sales exploded. At the time they were a tiny company, and a distant 2nd to industry leading Hertz Rent-a-Car, who dominated the industry. But by saying We’re #2, so We Try Harder, they connected themselves in the mind of the buyer. They basically said, every time you think of Hertz, also think of Avis. And it worked. Revenues went through the roof as Avis was now embedded in people’s minds. See how that works? The head of franchising when Burger King was launching explained to me that because they had virtually no money, they were in serious need of small business marketing ideas that would work for them. They decided to piggyback on McDonald’s restaurant success. For locations, they would sit outside every McDonald’s and count the number of people going in. If a ton of people were going in, they knew it was a good location so they’d open up right next door or nearby.
Then, to seem clearly different, where McDonald’s employees wore yellow, theirs wore red. And where McDonald’s fried their burgers in standardized preparations, Burger King flame-broiled theirs and offered it your way,I where the customer could special order what was put on the burgers. By targeting McDonald’s customers and offering something clearly different, Burger King’s sales skyrocketed And guess what. This is one of those seldom mentioned small business marketing ideas that can work for virtually any business even yours — to boost sales and profits. I’ve seen it with hundreds of people and businesses. They apply all kinds of small business marketing ideas.
Then, as soon as they try this, everything changes. A simple twist like this could be the difference between years and decades of struggling to make a paycheck, and almost instant success and a life of cash that flows in week-after-week and year-after-year. Here are some more examples of how products and people have differentiated themselves in ways that have helped their sales and profits really take off. As you listen to these, really think about your own business and how you could use this. Subway Sandwich Shops became the healthier alternative to McDonald’s, and sales took off. Panda Express Chinese Take-Out became the exotic alternative to McDonald’s, with great success. Pepsi Cola became the hipper alternative to Coke.
Through the 1970’s 7-Up became the alternative to Cola beverages with their Un-Cola campaign. They basically told people, if you’re tired of always having a cola when you’re thirsty, here’s an alternative. This Un-Cola strategy caused their revenues to triple almost overnight. Apple’s iPhone became THE alternative to conventional cell-phones and sales exploded. Gatorade sports drink became the alternative to water for athletes by replenishing the body with electrolytes something plain water does not do. Lite beer from Miller became the less-filling alternative to full bodied beer and sales shot through the roof. See how, when it comes to small business marketing ideas, this being THE alternative has proven valuable to so many marketers? Red Bull became the high-energy alternative to Coke and coffee and sales really took off. A1 steak sauce is THE professional alternative to ketchup. Starbucks coffee shops is the alternative to coffee shops and McDonald’s restaurants where people can just get coffee and maybe hangout for a while. In Southern California, Mike Diamond Plumbing is the Smell-Good alternative to conventional plumbers. It might sound odd, but this positioning combined with a $99 guaranteed price for unclogging most drains, has caused his sales to really take off, at a time when many plumbers are struggling. Crest Toothpaste, when it launched, was the only toothpaste approved by the American Dental Association.
In fact, they were the only toothpaste with the Crest of the American Dental Association right on the box. James Malinchak is the only author’s coach to be featured on ABC’s Secret Millionaire. I know an accountant who is one of the few who has actually worked as an auditor for the IRS. I know an insurance agent who is one of the few specialists in the construction industry because he used to run his family’s construction business. His income has continued to grow even during recessions when other insurance agents have struggled. A sign maker I know promotes himself as one of the few who supplies Disney theme parks, and that helps establish him as a state-of-the-art supplier.